You've used AI tools and gotten mixed results. This class is about making them dependable. The first half is craft: how to brief an AI so the first draft is close, how to give it your voice and your market, and how to check its work. The second half is guardrails: what client information should never go into a public tool, how Fair Housing and advertising rules apply to AI-written listings and ads, and what TCPA and 10DLC require before anything texts a lead on your behalf. You'll leave with a set of prompts built for real estate work, a one-page do's-and-don'ts checklist, and the confidence to use these tools in front of clients.You've used AI tools and gotten mixed results. This class is about making them dependable. The first half is craft: how to brief an AI so the first draft is close, how to give it your voice and your market, and how to check its work. The second half is guardrails: what client information should never go into a public tool, how Fair Housing and advertising rules apply to AI-written listings and ads, and what TCPA and 10DLC require before anything texts a lead on your behalf. You'll leave with a set of prompts built for real estate work, a one-page do's-and-don'ts checklist, and the confidence to use these tools in front of clients.
